De Standaard

With 282,400 readers, De Standaard is the largest quality newspaper in Flanders. Basic topics include economy, politics and culture. The newspaper includes Daily 12 page supplements of Economy & Finance. The most recent CIM results show a continuing growth (+10%). This growth is mainly due to the enormous increase in young readers (21-34 years). De Standaard is also enhancing its position among women, the highly educated and professionals. De Standaard has a reputation as the favourite newspaper of the decision-makers and influential people in Flanders. What is also important is that De Standaard is the predominant choice of larger families.